Concepción Prado is principal and founder of Greenfield Group, a management and IT consulting firm based in Chicago, Illinois, USA. She sets the direction and vision of the organization and manages key national and local relationships with clients. As a practicing consultant, Ms Prado combines her hands-on technical experience and management skills to complex projects such as mergers and acquisitions integrations, system implementations and enterprise strategy support. With more than 25 years of experience, Ms Prado provides leadership in support of her client’s priorities to deliver excellent service, maximize impact and increase efficiencies in their operations using creativity. Most recently, she was honored to read a personal leadership story featured in the new book “Choosing Leadership.”

Prior to founding Greenfield Group, Ms Prado started other companies: in technology, she began helpdesk Inc as cofounder, and a wellness company which was recognized with the New Venture Award in 2002 by the National Association of Women Business Owners. Her personal causes include education and women’s rights. She has served on the Latino Advisory Council for the March of Dimes and is an advocate on topics of education, health and wellness and professional development. When she is not serving her clients as a consultant, you will find her reading, writing for her company blog or public speaking as an ambassador on her causes. She holds a bachelor’s degree in information and decision sciences from the University of Illinois at Chicago and an MBA from The University of Chicago Booth School of Business.